


I've focused on the "Safe Sex > No Sex" idea. Despite the notion that it could be turned on its head and parodied to be "any sex > no sex" or something similar, the fact that it is so simple would still keep the phrase/logo/idea in the viewer's mind.
Im leaning towards emulating the chat bubbles that appear in AIM, since it is often where the dating game plays out these days, and therefore not only relates to the idea of sex, relationships, and courtship, it also relates to the younger generations who spend much of their time texting. The so called "e-generation".
The phrase/logo is short sweet simple and too the point.