


I've focused on the "Safe Sex > No Sex" idea. Despite the notion that it could be turned on its head and parodied to be "any sex > no sex" or something similar, the fact that it is so simple would still keep the phrase/logo/idea in the viewer's mind.
Im leaning towards emulating the chat bubbles that appear in AIM, since it is often where the dating game plays out these days, and therefore not only relates to the idea of sex, relationships, and courtship, it also relates to the younger generations who spend much of their time texting. The so called "e-generation".
The phrase/logo is short sweet simple and too the point.
The idea behind this is nice, the only problem is getting permission to use the aim symbol. But the chat bubble works well and the text is simple and gets the point exactly the way you wanted it to.
ReplyDeletelike i said last class, i think this design has the greatest possibility for identity success. near the end of the campaign I can see production materials being printed with the inequality sign over a blue square. I think the color and the font are strong. For the sake of doing more than simply agreeing, I would like to see 4 or 5 fonts and colors, if simply for comparison.
ReplyDeleteYour phrase does get straight to the point and this logo would be attractive to the generation of kids that work with computers, which is pretty much everyone under 25.
ReplyDeleteI almost like the blue one over the aol due to being influenced to hate anything that deals with aol. (weird I know) but its just my first reaction.
Crap, my comment didn't make it.
ReplyDeleteI like your text and reference to pop culture. I think if you were to parody it, it would be fine to use the AIM symbol.
I would delete the white box because it is distracting.
But I would as well play with the positioning of the speech bubble to the AIM symbol instead of it coming from its foot.